We work with individuals, teams and organisations to help them unlock potential and play a bigger game, in order to raise performance and deliver outstanding value. We do this by educating and energising leaders and embedding effective processes to make this a habit.
We have combined the best of lean and operational excellence principles with advances in leadership development to produce an operating model and coaching methodology that works in all sectors.
Rare air is often referred to the air that is breathed by extraordinary individuals at the top of their game. Think Muhammad Ali or Michael Jordan, Picasso, Beethoven, Richard Branson or Elon Musk.
What all these legends have in common is their endless pursuit of mastery towards their craft. They built their careers by executing excellence (“doing something of outstanding value”).
According to Anders Ecrisson (1993) to reach this level of excellence you have to put in 10,000 hours of deliberate practice. This figure is an average and doesn’t take into account natural talent (Malcolm Gladwell, 2008) however the concept, of doing something of value, embedding a habit, to execute excellence everyday is what is behind the Rare Air Concept. A concept that transforms, the good to the great, to the excellent.